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Introducing Brand's® Essence of Chicken with Goji Berry Extract


Since the first lockdown last March, most of us have spent much more time at home. We work from home. We seek entertainment at home. Our children attend classes remotely. We become inseparable from our electronic devices. But the increased screen time has resulted in eye strain in many people. Some people complained about dryness and redness in the eyes. Some of us even suffer from blurred vision.

Although there is not enough evidence to prove the potential damage to the eyes caused by blue light emitted by electronic screens, staring at the electronic screen for long hours will indeed lead to some discomfort in the eyes. Some experts are worried that prolonged screen time may contribute to myopia and even macular degeneration. Therefore, we should take measures to protecting our eyes. Eat more brightly-coloured fruits and vegetables to increase the intake of carotene, anthocyanins, and zeaxanthin. You can also add Goji berries to your diet.

The newly launched BRAND’S® Chicken Essence with Goji Berry Extract is made by double-boiling quality chicken with goji berries and Chinese yam. BRAND'S® Essence of Chicken has been around for more than 185 years and is formulated for easy absorption by the body. Traditional Chinese Medicine believes that goji berry has special benefits to the eyes.  Modern science has found that goji berry is rich in antioxidants including zeaxanthin that protect the eyes.

A recent survey found that after schools were closed in 2020, elementary school-age children spend at least 5.8 hours a day on electronic screens, which is more than double of pre-pandemic average. High school and college students are likely spending even longer hours on their electronic devices. Apart from the hours spent on their computer to attend classes and complete homework, many students spend their spare time playing video games or connecting with their friends on their cellular phone. Some parents expressed concern about the long-term strain put on their children’s eyes. If you have similar concerns, BRAND'S® Essence of Chicken with Goji Berry Extract can be an ideal tonic for your children who are spending long hours on their electronic devices.

Our children are not the only people who become inseparable from electronic devices. All of us are spending more time on mobile phones and watching TV. Many meetings are conducted via video-conferencing. People who work in the finance, information technology, and accounting industries spend even longer hours staring at electronic screens. This is contributing to neck and shoulder pain and tired eyes. If you are experiencing discomfort in your eyes, try adding BRAND’S® Essence of Chicken with Goji Berry Extract to your diet.

Another good way to protect your eyes is to follow the 20-20-20 rule. We usually blink 15 to 20 times a minute, but when we look at the electronic screen intensively, we blink only 5-7 times a minute. Making it worse is that most of the upper eyelids are not completely dropped, failing to fully moisturize the eyeball. The 20-20-20 rule is very simple: for every 20 minutes you look at a screen, you look at something 20 feet away for 20 seconds. Don't be too obsessed about how far 20 feet is. You can just look at a house or a tree outside your window.  It will allow your eye muscle to relax.

You can also give your eyes a "spa" every 20 minutes. It's also simple. Just slowly blink 10 times. It will help hydrate your eyes and restore your normal blinking frequency.

Experts also recommend against reading e-books, playing on mobile phones or watching TV right before going to bed. The blue light emitted by the electronic screens may disturb from sleep patten and cause insomnia. As a matter of fact, computer and mobile phone should not be brought into the bedroom.

While all of us are trying our best to stay health by boosting immunity and getting vaccinated, don’t forget to take care of the eye health of the family in this new normalcy. Give BRAND’S® Essence of Chicken with Goji Berry Extract a try and build a strong line of defense for you and your family.